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strategic management (sport)

請問有沒case 是關於strategic management 最好是sport

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    Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives[1]. It is the process of specifying the organization's objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organization's objectives. Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organizational objectives. It is the highest level of managerial activity, usually formulated by the Board of directors and performed by the organization's Chief Executive Officer (CEO) and executive team. Strategic management provides overall direction` to the enterprise and is closely related to the field of Organization Studies.

    “Strategic management is an ongoing process that assesses the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.” (Lamb, 1984:ix)[2]

    Strategic management is a combination of three main processes namely; 1) strategy formulation 2) strategy implementation and 3) strategy evaluation

    strategic management 對一間公司重要的原因是:

    1.因市場上有太多競爭者, 要從對手中突圍而出, 就要想一些辦法出來.

    2.良好的策略管理, 可幫助公司能更暢快地運作.

    成功example:

    海洋公園, 見廸士尼一開幕, 便見廸士尼的弱點來吸引更多遊客. 如開設水母館, 不設不准帶食物飲品等入場, 及不限人數入場等, 使海洋公園盈業額仍然高企.

    失敗:

    廸士尼, 因限制人入場, 地方太少, 又不准帶食物入場, 引來很多遊客不滿. 因此, 香港廸士尼公認為全世界不好玩的樂園之一.

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