What criteria should a positioning strategy satisfies?
- albertkc2002Lv 51 十年前最愛解答
A positioning strategy should satisfy these criteria
-Confused positioning, where buyers are unsure of what the organization/seller stands for
-Over-positioning, where consumers percieve the organization's products as being expensive and fail to recognize the full breadth of the range.
-Under-positioning, where the message is simply too vague and consumers have little real idea of what the organization stands for.
In order to select the most effective market position, the strategist needs to begin by identifying the structure of the market and the positions currently held by competitors
However, positioning strategies can be in 6 major ways
Positioning of product or service
by price & quality,
by product user, and
by product class資料來源： Strategic MM by Wilson & Gilligan