I do not agree that the television company should do so because it greatly deteriorate the image of its company and has vast impact on the children as they are immature. In fact, even though it is not in the period of children's TV time, I do not agree with it, either. It may make many logical person decide not to "pollute" their eyes.
For balance between attractiveness and rules, I think rule is more important because attractivenes can also depend on the comics or tragedy. Or sadly, it would be low level of sex dream.