Please change it into english~URGENT!!! Thanks.
Don't use computer programme to change ,
- keithLv 71 十年前最愛解答
Tic Tac won 12% of the market share of hard candy and mint in just a few year. But it had to deal with the challenges of various candy companies which put their candies in plastic boxes similar to Tic Tac's and positioned the products as sugar-free candies."
The market share of Tic Tac dropped by 2%, but it struck back by clarifying the difference between sugar-free and calorie-free candies. Most of Tic Tac's competitors made low-calorie candies and Americans were extremely sensitive towards calorie! As a result of re-positioning Tic Tac in this market segment, the slogan "freshness in 2 calories"〔呢個係真口號〕pushed Tic Tac back to the 12% mark.
Tic Tac did a brilliant job in its market defense strategy, responding promptly to new products of its competitors to fend off their challenges. The slogan"freshness in 2 calories" also helped them re-position in the market and even remodel the brand image. Now Tic Tac mint sells itself by its healthy image.