SWOT OF BOSSINI

我想知道 the SWOT analysis of Bossini, 請幫忙解答‧

2 個解答

評分
  • ?
    Lv 6
    1 十年前
    最愛解答

    Just brainstroming for reference

    SWOT of Bossini

    Strengths

    - small and low inventory holding. thus fast in changing stocks and can catch the trend very quickly.

    -Lomg histry of establishement in the HK and China Market

    -brand loyalty of a certain amount of customers

    -There is positive growing in the sales records with good financial reports

    -Good market share in HK

    -good networks of retail shops (有多店舖)

    -owned a lot of well trainned staff

    Weaknesses

    -Relatively weak in the international market

    -Increasing competitions in local and in chinese market as more new brand emerged

    Opportunities

    -stable economic growth in the world espcially the chinese market as people would like to spend more money on clothing

    -new marketing strategies and positioning attract more new customers (eg. OL, middle-high income class)

    Threats

    - Sudden rise in rental

    -Increasing production cost of Chinese labour

    -Continuous changing of policies in China hinder the development in China

  • 1 十年前

    You should do the homework yourself

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