what is the meaning?

choose a hospitality or tourism organization in an area of interest to you, conduct a SWOT analysis for the organization and develop a marketing plan for the organization what is the meaning? and what should I do?

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  • ?
    Lv 7
    1 十年前
    最愛解答

    choose a hospitality or tourism organization in an area of interest to you, conduct a SWOT analysis for the organization and develop a marketing plan for the organization.

    翻譯︰

    選一個你感興趣的機構(醫務界或旅遊界),然後以SWOT分析該機構,並且為該機構設計一套市場計劃。

    SWOT就是strength, weakness, opportunity and threat

    SWOT分析表範例

    Strength:優勢

    列出企業內部優勢:

    ◎ 人才方面具有何優勢?

    ◎ 產品有什麼優勢?

    ◎ 有什麼新技術?

    ◎ 有何成功的策略運用?

    ◎ 為何能吸引客戶上門?

    Weakness:劣勢

    列出企業內部劣勢:

    ◎ 公司整體組織架構的缺失為何?

    ◎ 技術、設備是否不足?

    ◎ 政策執行失敗的原因為何?

    ◎ 哪些是公司做不到的?

    ◎ 無法滿足哪一類型客戶?

    Opportunity:機會

    列出企業外部機會:

    ◎ 有什麼適合的新商機?

    ◎ 如何強化產品之市場區隔?

    ◎ 可提供哪些新技術與服務?

    ◎ 政經情勢的變化有哪些有利機會?

    ◎ 企業未來10年之發展為何?

    Threat:威脅

    列出企業外部威脅:

    ◎ 大環境近來有何改變?

    ◎ 競爭者近來的動向為何?

    ◎ 是否無法跟上消費者需求的改變?

    ◎ 政經情勢有哪些不利企業的變化?

    ◎ 哪些因素的改變將威脅企業生存?

    Examples of marketing plan:

    Cost leadership: charge lowest price among competitors because the organization has good control on costs

    Service differentiation: provide premium service so that the organizaton can charge higher price and acheive higher profit margin

  • 1 十年前

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