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off-network syndication 的解釋?
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- Dog loverLv 51 十年前最愛解答
Syndication refers to the sale or distribution of television programs that are offered to multiple markets for non-network exhibition. As a practice, syndication stands opposed to network broadcasting where content and schedule are determined nationally for all affiliated stations. Syndication includes a variety of program types including movies, first-run series, re-runs of network programming, talk shows, game shows, foreign programs, and children's series. While syndication may resemble network distribution in that the same programs air over many separate outlets, the timing (day of the week as well as time of day) may vary from location to location. Serving as a counterbalance to network control, syndication has developed from the simple sale of off-network programming in the early 1950s, into a number of complex and varied business practices including off-net, first run, re-run, and barter syndication.
One way of classifying television programs in the syndication marketplace is by the first national run of the program. If the first run of a program was as part of a national network schedule, then as the program is marketed for subsequent runs to other programmers, it is referred to as "off-network syndication." Thus a cable programmer who buys the rights to presentation of a situation comedy presented by NBC is buying off-network syndication.