What is the advantages and disadvantages of using celebrity endorsement to promote the band in the international marketplace?
- wuLv 61 十年前最愛解答
No matter at worldwide or domestic business, the “representatives” represent the image of that products/service which absolutely affect the consumer’ image towards such products/service.
If you can recall the Fancl wish the change Gigi Leung as her representative during the incident of negative news with EiKin. Majority the customers feel badly with the negative image of Gigi Leung at that time and wish to join the suspension of purchase of Fancl. Wit this example, we can see the tremendous influence of selecting the unsuitable representative.
- 1 十年前
Image transfer and increase product service credibility. But there are just too many brands using too many celebrities. Here is one example :資料來源： www.thinknolimit.blogspot.com