MASS MEDIA 的解釋 (急需)

1) MASS MEDIA 的meaning/解釋/意思,

最好用英文同比埋個資料來源, 中英對照同俾埋例子就最好la~

2) 有咩書係關於mass media 解釋/意思/例子? (俾書名.... 唔該~)


1 個解答

  • 1 十年 前


    Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). It was coined in the 1920s (with the advent of nationwide radio networks, mass-circulation newspapers and magazines), although mass media was present centuries before the term became commom.

    The term public media has a similar meaning: it is the sum of the public mass distributors of news and entertainment(almost all being members of AFL-CIO, via Newspaper Guild and AFTRA)and other information: [newspaper]]s, television and radio broadcasting, book [[publishers], and suchlike. To this have been added more recently the Internet, podcasting, blogging, and suchlike. All of these public media sources have better informed the general public of what is going on in the world today.

    Some traditional public broadcasters are turning to these new areas to reach more people or quicker. These methods of communication reach a greater number of people faster than traditional oral communication. Such things as podcasting and blogging give people an opportunity to express themsleves in ways that can only be done with such technology.

    The mass-media audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda. It is also gaining popularity in the blogosphere when referring to the mainstream media (MSM). The mass-media audience can be easily persuaded one way or another (depending on the subject of discussion)whether or not they want to believe the media. Mass media can be one of the hardest forms of media to decipher what is true and what is not.




    資料來源: Wikipedia